Search Engine Optimization
Frequently Asked Questions
How are you optimizing our website and content?
We are optimizing the site with our ongoing methodology that includes automatic up-time monitoring, site monitoring for malware, and ongoing technical support for any issues or opportunities that arise. The core of our services include 1 blog article for each keyword in your campaign and high quality link building for the life of the campaign from relevant websites in our business network.
I'm seeing early spikes in results. Why?
More traffic, less bounces, longer times spent, increased conversions…how? Since we're only looking at the organic traffic, this means you're getting more qualified traffic now that the site is ranking for more targeted keywords. This is literally the proof that your SEO efforts are working and that we picked lucrative keywords.
What should my expectations be?
We will run an SEO audit on the website which will point out optimization opportunities and rank them from the most to least impactful, as well as providing guidance on how to fix the issues.
Next, we do very extensive keyword research based on your goals & the products and services you wish to rank for. We also measure this against your competition. This process takes about 2 weeks. We will collaborate with you on this effort to come up with a list of keyword phrases that have significant monthly search volume.
For each of the keyword phrases chosen, our content team will write a blog article, typically 500-700 words
Article writing will typically take 3-4 weeks
These articles will then get installed on your website with our SEO plugin. They will reside in a separate "Articles" directory, not your Blog directory.
The next critical piece to SEO is Backlinking. Through our vast network of highly respected sources (in Google's eyes), we will have links to your content placed on dozens of websites.
Once all of the above steps have been completed, we tell people that we expect to see movement on the 4 search engines that we measure within 30 days. Please understand that "movement" does not mean page 1 of Google.
Where is the money I am spending now going considering you’ve implemented the keywords already on the sites?
As your campaign progresses, we will add new relevant links, based on our inventory and the size of your campaign. The bulk of your campaign funds are spent on managing your links that we have built and continue to optimize. If you were to cancel your campaign, the links would be removed and the rankings would eventually fall back to where they were when we started.
Each campaign is based on the number of keywords you'd like for us to optimize. There is no predetermined number of links that we will build per keyword. This is in large part due to our constantly updated inventory that allows us to build relevant links to your domains. If we don't have the inventory, we don't want to go build junk links just to hit a quota. Instead, we build links on relevant domains in our inventory and if new inventory is added that's relevant to your campaign, we can add a link to your site from that new network member.
In addition to managing your link profile, we are always available for consultation regarding your online business and if necessary, we will alert you to areas that need attention that are not necessarily related to the content or linking parts of your campaign. This may be a robots.txt or htaccess file that needs attention, broken links, unnatural backlinks, duplicate content, a sitemap that isn't built correctly, or any number of potential issues that can hinder your success online.
What other SEO initiatives are you taking at this time?
In most of the campaigns we run, we are the exclusive SEO provider, making it very simple to know where the benefit is coming from. If you are doing other forms of SEO, it may be helping or hurting our efforts. We do want to know what other efforts are being made so we can do a more thorough analysis and provide an opinion on whether one effort is more effective than the other or if they are working together harmoniously to achieve the rankings you have today.
Can you please elaborate on the link building? Are these paid links?
While we appreciate the level of concern here, we are not renting the links (not paid) nor do we own the sites they are on. We advise all clients to avoid: Link Farms, FFA Links, Link & Article Directories, PBNs (Private Blog Networks), Blog Comments and anything else that has a sole purpose of manipulating Google's search results.
Also, our secret sauce is no secret at all, just years of research & development put into action.
We utilize an SEO plugin that allows us to add content and links to any site it is on. Our network consists of more than 52,000 websites, all belonging to our clients, and all real businesses. In the case of your campaign's link partners, these are all relevant to your industry.
I can't get into every detail of how it works, but when we have new clients sign up and add our plugin to their site, that domain becomes part of our inventory. If that site is relevant to your business, depending on several factors, we'll add a link to your site from that new inventory. Vice versa, if a client removes the plugin from their site, that link will be lost and is replaced within 48-72 hours with another link from our inventory.
We spent several years and millions of dollars researching, developing and tweaking our platform to properly manage the links of each campaign, automatically, in a way that is both effective for achieving rankings while also staying within Google's guidelines and safe from any potential penalties. We've never had a client penalized and intend to maintain that record.
In the event that you were to cancel, we would deactivate the links pointing to your domain at the end of your campaign. This usually results in a decline in rankings over time, the speed of that decline depends heavily on the competitive nature of the keywords in the campaign.
On the back-end of our platform, we automatically monitor each link partner for broken links, missing plugin file, malware on site, site uptime... etc. and maintain the control to update each link as needed.
On the front-end, you too have full control to disable any link we have built. Any link you disable will be replaced with the next most relevant network domain automatically.
If you have additional questions, please schedule a Discovery Call.