Conversion Rate Optimization
Conversion Rate Optimization, or CRO, is defined as the process of optimizing your website or landing page experience based on website visitor behavior to help improve the probability of the visitor taking desired actions (conversions) on the said page.
Ok...so what does that mean?
Driving traffic to a website is easy for a company like MarketSparx. Getting that website traffic to convert to a lead or customer is not. Your copy on your home page and landing pages need to address the visitor's need so it is really important that you are communicating exactly what problem you are solving and how your business can impact the visitor's need.
We have Certified CRO Experts on our team to help you get your website in the best position to convert website visitors into leads or customers.
We offer multiple CRO Packages starting from $995 for a heuristic home page analysis with video explaining the process, tcontent recommendations and more. Within each package, you will receive:
MarketSparx will analyze web pages and apps owned of industry related companied. This analysis will provide MarketSparx with information on messaging strategies in your industry that may be borrowed, avoided and improved upon.
Voice of Customer Message Mining
MarketSparx will engage in independent research to collect, organize and analyze voice of customer data related to your industry by analyzing common data sources, namely product/service reviews and online discussions.
Subject Matter Expert Interviews
MarketSparx will conduct between one and three recorded one-hour Zoom interviews with your subject matter expert(s). The goal of the interviews is for MarketSparx to learn as much as possible about (1) the planned customer experience, (2) your customers, and (3) common questions and objections that customers have when engaging in your industry.
Website Conversion Copy Writing
MarketSparx will analyze the collected data, hypothesize a messaging strategy and write conversion copy for up to two of the following web pages:
The home page
A landing page
The conversion goal of each page will be discussed
MarketSparx will create wireframes for the above mentioned pages.
We are your CRO Experts!
The package listed here is our base starting package. We offer complete website Conversion Rate Optimization packages as well including detailed testing, heat maps, surveys and more.