LinkedIn Outreach Program
LinkedIn is designed specifically for Business Professionals to connect and engage with other Business Professionals. Our LinkedIn Outreach Program does just that. This is supplemental to LinkedIn Advertising. Here is how it works:
#1 Profile Overhaul
Your Linkedin profile serves as your business website, a landing page, a sales letter and a first impression…it needs to be great!
We will write / rewrite your business profile to serve all of those purposes. We’ll clearly state the problem you solve, who you solve it for and what to do next. This is key to getting the conversation started.
Prospects need to know immediately how you can help them. Some of the things we will do are write / rewrite your personal profile if required, add a professional headshot (supplied by you) and add a booking calendar link (if you have one).
#2 Build Your Targeted Audience
Linkedin offers some very advanced and in depth targeting options. Tell us who your ideal prospect is, their position, company size, location, industry, etc. and we will build a targeted list that matches your criteria.
People often ask us what constitutes a “Qualified” lead. The answer is somebody who matches the criteria you have provided and who needs and can afford the solutions you provide.
With your help, we will build your perfect audience together.
#3 Connect With Target Audience
We will reach out to your ideal prospects every day and connect with them on your behalf, either through LinkedIn Inmail Messages or Connection Requests. Once a prospect responds to an Inmail Message or accepts the connection request, we will then send them a short, high response message asking if they are potentially interested in your services.
If the prospect replies with interest then we pass this over to you to carry on the conversation. If they do not reply, we will continue to send them “soft” messages for up to 90 days to ignite the conversation.
We use LinkedIn Sales Navigator to do this. It allows us to send 800 InMail Messages per month and 400 Connection Requests per month.
#4 Follow Up And Nurture
The money is in the Follow Up and this is where our service really shines.
When a prospect connects on Linkedin, we are able to pull a list of their emails and allows you to follow up indefinitely. This not only increases immediate response rates but also builds a long term asset for your business.
As we get you in front of your ideal prospects, day in day out, we are igniting conversations that turn into new clients consistently while building a large database of relevant contacts that will ensure your business growth for years to come!
We will send out 800 InMail Messages and 400 Connection Requests via your LinkedIn account each month
We are typically seeing a 20% acceptance/response rate
Then we begin the messaging sequence (3-5 messages with the goal to set a meeting)
We typically see a 20% response rate average for messaging
1,200 InMail / Connection requests sent
240 responses / connections accepted
48 conversations started
We provide weekly/monthly metrics
Obviously there are no guarantees but again, like all of our services, everything is month to month. There is no long-term contract to sign. Please let me know if you would like to jump on a call to discuss this. I would have me and David from my team on this call. He is a LinkedIn master!