What is the Snapshot Report?

Introduction

The Snapshot Report is our award-winning marketing needs assessment that arms you with automated insights into your online marketing performance. We use the Snapshot Report to understand where you have the most opportunity with your online assessment. We then use this assessment to guide you to the best products or packages to address your needs!

Overall Score

The Overall Score indicates how well your digital marketing is performing within your industry. There’s no pass or fail here - a business should strive to be as close to 100% as possible. Each grade is calculated using a percentile grading system, comparing you to other businesses within your industry.

 

Listings

 

Put your business on the map with an abundance of accurate listings. Your business needs accurate listings on many directories to ensure that customers can find you online.

 

Listing Presence

Improve your search rank with a strong listing presence. Without online listings, you may lose customers to competitors.

 

Listing Accuracy

 

Accurate listings ensure that customers can find and contact your business. Incorrect listings lead to unhappy and frustrated customers. Your business must be listed correctly! Listing Distribution corrects and maintains listings across major sources. Reputation Management reveals where information is listed incorrectly.

If your grades are high, it’s important to keep it that way! Listing Distribution can ensure that your listings remain present online.

If your grades are low, it’s Listing Distribution and Reputation Management to the rescue!

Data Provider Accuracy

Manage and distribute accurate listings all over the web with major listing providers. There are four major listing providers in the United States: Factual, Acxiom, Infogroup, and Neustar (Localeze). These data providers are referenced by over 300 online listing directories and disseminate business information all over the web.

Green - Accurate: Business listings are healthy!

Yellow - Contains Errors: There is trouble here!

Red - Not Found: Looks bad, but it’s not as bad as you think!

 

Reviews

 

Boost your online reviews to establish trust and credibility. Reviews are structured mentions that are classified or ranked in some way, often with a star-rating or numerical scale. Local businesses must continually collect fresh reviews and strive for 5-star ratings.

 

If your grade is high, great job! You are working hard on earning your solid reputation. A great way to amplify this is with our Social Marketing product.

 

If your grade is low, we can help! Reputation Management will reveal where the negative sentiment is coming from. Add Customer Voice to the package to provide the perfect avenue for collecting more reviews. Positive reviews can easily be displayed on your website, whereas negative reviews can be dealt with privately.

 

Social

 

Grow your fan base and turn online leads into raving customers through social channels. Every day, millions of consumers declare their buying intentions on social media. You must keep your followers engaged to grow your audience and build brand loyalty.

 

If the grade is high, you're off to a great start! However, managing multiple social networks is difficult and time-consuming. Our Social Marketing product is an easy way for you to continue to build your social presence and find new leads.

 

If the grade is low, we need to advance your online capabilities. With our Social Marketing, you can manage customer activity in a single feed, respond to customers straight from the feed, and track every interaction.

 

A social page may not appear in the report for several reasons. It could mean that you do not have a page on that channel for your business, you are using a personal page instead of a business page, or your page has viewing restrictions. Remember, if our system has a hard time finding your social page, your customers will too.

 

Website

 

Your website loading speed is critical. The Snapshot Report leverages Google PageSpeed Insights to assess whether your website speed meets Google’s expectations on mobile and desktop. The report then displays recommendations for issues to fix.

Should Fix: Rules that failed PageSpeed Insight’s tests. You should fix these immediately.

 

Consider Fixing: Rules that passed PageSpeed Insight’s tests, but could use improvement. You might consider fixing these issues, but they’re not necessarily critical.

 

Passed Rules: Rules that passed PageSpeed Insight’s tests.

Mobile Boost your website response on mobile devices. With the majority of first-time searches being done from a mobile device, you need a mobile-friendly site that delivers the information that people are seeking.

The report will also display this information for the desktop version of your website, with a detailed analysis of your Home page. Having the right information on your Home page is critical for first impressions, as well as having an impact on SEO.

 

Digital Advertising

 

Put your business in front of targeted audiences in search results, social media feeds, and other relevant sites around the web. Targeted ad campaigns build your brand awareness, drive traffic to your website, and help you grow your customer base. By making sure that customers can find your business online, you will empower yourself to grow your business and secure your place in the market.

 

Recommended Keywords

 

Explore the opportunity. This section of the report identifies the average Cost-Per-Click (CPC) for your top five keywords, based on content gathered from your website and location. The report also displays the potential results of running a dedicated ad campaign over one month that focuses on these keywords. Imagine the excitement you would feel about receiving this exposure for your business!

 

Campaign Performance

 

Investigate how your campaigns stack up against your competition. The report examines the number of paid ads you and your competitors have purchased in the most recent month, the estimated number of clicks received from all your paid keywords, and the approximate Google Ads spend in the last month. This data provides you a view of what high-performing competitors are doing, and what you must do to compete.

 

Search Engine Optimization (SEO)

 

Improve a website’s ranking in organic (unpaid) search results or search engines like Google and Bing. Your goal with SEO is to rank on the first page for the right keyword search phrases that are relevant to your business. Consumers are using search engines to assess their options and qualify the goods and services they’re interested in. With 81% of consumers performing an online search before making a purchase decision, every business needs to invest in SEO!

 

Organic Keyword Performance

 

Compare your keyword performance against your top competitors. Your business website is scanned for the top keywords in the Snapshot Report’s database, as determined by Google. The report then displays keyword performance for yours and your top competitors.

 

Organic Keyword Ranking

 

Examine the top organic keywords that consumers are using to search for your products or services on Google. These insights provide you an idea of how people are searching for your business online, the types of keywords you should be targeting in Pay-Per-Click (PPC) campaigns, and the type of organic content you need on your site to gain relevancy. 

Interested in our Award-Winning Snapshot Report?