Frequently Asked Questions
Who is MarketSparx?
MarketSparx helps small and medium sized businesses grow, plain and simple. We are a Digital Marketing firm with expertise including, but not limited to, web design, digital advertising, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), Reputation Management and more!
What is Digital Marketing?
At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse products, services & brands.
How can Digital Marketing help me?
Quite simply, it can help you grow your business. The "Digital Marketing" term however is just one piece of the puzzle. Digital Marketing is designed to drive website visits, phone calls, form fills or even foot traffic to your business. You still need a solid "Sales Funnel" to be able to convert that traffic to an actual customer. That means, for example, that your website has to be rock solid and showing a potential customer how you are going to meet their need or solve their problems. Your site has to convert that website visitor (form fill, phone call) to a lead that you then utilize your sales funnel to manage that lead.
Where should I be doing digital advertising?
That is a very good question and one that we can help you figure out through a Discovery Call. It is really essential to understand where your audience is. For example, the demographic user on Facebook can be very different than the demographic of a user on LinkedIn. The first step is that we would help you define your ideal customer and educate you on the best platform(s) to target based on detailed keyword & industry research.